Searching and Shopping for Good

"You'll get a percentage of all of those purchases without ever having to ask your supporters to write a check to you or even think about it, because it's automatic," Ramberg says. "It's a really easy way, particularly in this economy, to allow your supporters to continue to support you every single day. We've also heard from nonprofits who we've worked with that what's important to them is that their supporters know that they're helping them every day and that translates into greater loyalty, greater volunteerism and then greater donation checks as well."