Bloomingdale's to Support amfAR With 'Fashionable Fundraiser in Black & White'
The black and white theme, which is a Bloomingdale's signature, will play out in surprising and delightful ways throughout the stores. A Turner Classic Movies (TCM) trivia game will be placed randomly throughout each store, leading shoppers to the Good Deeds wall. Once there, they can select a mystery envelope and win a prize. A $1 donation will be made to amfAR for each person who completes and turns in the quiz to the Good Deeds wall, in addition to the $75,000 pledge.
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