Second-Quarter Fundraising Remains Flat, Report Finds

Relief, animal welfare, human services and religious organizations all had strong new-donor growth in the past year, while societal benefit and environmental nonprofits had moderate growth as well. On the flip side, arts/culture and health organizations saw declines in new donor acquisition.

First-year retention rates declined for every sector with the exception of animal welfare and relief organizations, which "benefitted" from disaster-related fundraising. Multiyear retention fared better, but most sectors still saw declines there as well.