Second-Quarter Fundraising Remains Flat, Report Finds

Roger Craver has a terrific breakdown at The Agitator:

• Donor declines continued in the first half of 2010, but were smaller in magnitude than were in 2009, partly because of the Haiti-related giving.

• For 4 years the Index reported a steady decline in the number of donors, but in the first half of 2010, new donor numbers rose for the majority of organizations in the Index. Six of the eight sectors in the Index had new donor increases.
• Don’t celebrate too fast unless your group is disaster-related. Disaster-related fundraising accounted for most of the increases in sectors with the highest growth rates. But the authors do note that “for many other organizations across the Index new donor increases in the first half of 2010 are likely at least partially a rebound from severe declines in previous years.”
• Both First Year and multi-year retention rates declined in the first half of 2010, although per-donor revenue rates finally rose again in the first half of 2010 after a decline that lasted throughout 2009.

Read Craver's full post here and download the full report here.