Easier Said Than Done: Secrets for Maximizing Your Net Revenue
Seemingly opposing strategies can work together to boost your bottom line.
Why is it that great wisdom always seems to be wrapped in paradox? Why can't the saints and sages just give us clear, non- contradictory instructions that we can follow like a checklist? I don't know. But in a premature bid for guru-hood, I'm going to give you two secrets for improving your fundraising net revenue — and they are two opposite approaches.
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- Merkle
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