Easier Said Than Done: Secrets for Maximizing Your Net Revenue

It doesn't matter what they tell you to do or even whether they respond. They will reward you just for asking — that means all groups, from those who ask you to contact them less often to those who don't respond. This is the only way I know of to get more revenue by asking less. Really. Try it.


Smart math tricks
You know there have to be donors out there who are going to give only one gift a year, and who don't need a whole bunch of contacts to prompt that one gift. You also know there are donors who give at the drop of a hat (or direct-mail package). And all kinds of variations in between.