Easier Said Than Done: Secrets for Maximizing Your Net Revenue
Seemingly opposing strategies can work together to boost your bottom line.
If only you knew who was who! Think of how much pointless mail you could avoid sending. Think of the decrease in complaints as you brought your communications in line with donor behavior. Imagine how much money you'd save.
There are ways to do that with statistical models and other sophisticated techniques. Just don't try it at home, kids. Get professional help.
- Companies:
- Merkle
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