Easier Said Than Done: Secrets for Maximizing Your Net Revenue
Seemingly opposing strategies can work together to boost your bottom line.
Donations are not mere transactions; they are the result of a relationship between you and your donor, and relationships are complicated. A donor's decision to give might not be motivated only by the piece of mail she received today, but by a whole matrix of inter- actions. It may take two, three or more points of contact to create the tipping point that leads to a gift.
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