Easier Said Than Done: Secrets for Maximizing Your Net Revenue

Start your season early — or prolong it. This doesn't work for everyone in all cases, but it's well worth trying. I've seen Thanksgiving fundraising start in early September and Christmas extended all the way back to mid-August.

● Send newsletters: Donors usually respond positively to newsletters. They are a great way to thank donors and show them what their giving accomplishes. For many organizations, newsletters are as effective at 
raising funds as appeal letters — sometimes better. If you aren't sending a newsletter, start now!