Seeing Is Believing

“If I’m a donor and I give money to an organization, the biggest factor in me continuing to give money to that organization is the sense that the organization has used my money wisely and is doing good work that I want to continue to support,” he adds.

Most organizations produce videos for gala dinner presentations, but in addition to the fact that they’re time consuming and expensive, this use of video represents a mind set that Hoffman says organizations need to move beyond.