Seeing Is Believing

“You need to think about how you document the work that you do as an organization on a regular basis, and that can be with professional video but it also can be with photography, and it also can be with staff learning to shoot their own material,” he says. “The equipment is less expensive, and if you can train your staff to go out and shoot video, then what you’re doing is creating a library of content — a library of images and video about the things that you do as an organization. And all of that library of content can then be reused and repurposed into material that you can use for stewardship.”