SEO Tips for Nonprofits

The presenters began with a definition of organic search, which they described as an unpaid listing in search engines that is best used for response marketing campaigns. It is one of the most cost-effective forms of online marketing, they said, though often difficult and time-consuming. Organic search results are the bulk of search results that typically appear in the lower 2/3 of a search results page, while paid search results are those that appear at the top and along the right-hand column.