Seven Disaster Fundraising Don’ts

3. Don’t disappear from donors’ consciousness. If donors don’t hear from you, it just opens a window for other organizations to make their messages more top of mind. Even if your issue isn’t on the front pages, remind donors that it still is relevant to their lives.

4. Don’t sell your cause short or apologize for your need, Lonergan said. “The people you serve are as hungry, or as homeless, or as in jeopardy today as they were before this disaster struck,” he reminded.