Seven Essentials to Starting a Monthly Giving Program, and More

As incentive to get donors to sign on to your program, McKinnon advised that you give them the option to cancel the program at any time, rather than having them locked in for, say, a year.

He also suggested organizations give their monthly donor program a name. "Select a name that is appropriate to your cause," he said. For Canada's Sierra Legal Defence Fund, it's the Defenders Club; for the Global Fund for Women, it's the Corazon (which means "heart" in Spanish) Network.