Seven Reasons for Fundraisers to be Optimistic in 2009
"We can't go forward if we are stuck in gloom and doom,” Perry says. “I’m keeping my sights on the horizon where the sun is coming up and donors are generously giving to their favorite causes. This is where I’m focusing!”
1. It may be tough right now, but even in the darkest times, there shines a light of opportunity. If you are familiar with the Chinese character for "chaos," you might know that within it rests the word "opportunity." Whenever there is confusion and doubt, there are always opportunities. It's up to you. You can choose to roll over like a dead bug or you can bravely look for the opportunities. Clearly things are changing. It is our challenge to be open to change, looking constantly for new strategies and ideas within a chaotic environment.