Speaking of Fundraising: Copywriting for the Post-Recession
The recession that has dragged us down for the better part of two years can't last forever. So here's an important question: As much as you've been wishing and praying for this crisis to finally go away, what have you been doing to prepare for it?
Many of us have tried to cope with the hard times by adopting a hunker-down attitude. We got a lot more conservative about our mail and e-marketing strategies and much more cautious about our creative.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
