Speaking of Fundraising: Copywriting for the Post-Recession
But as the dark clouds start to lift, we're likely to find that it's a lot harder than we expected to shed that bunker mentality and start acting with confidence again. So here are seven tips to help you get back up on the horse:
1. Snap out of it! "Fundraisers' outlook remains gloomy," said a headline in early August from Philanthropy Journal. Maybe so, but please remember that this is a confidence-driven economy. Markets rise and tumble to a degree on consumer behavior but to an even greater degree on consumer confidence. Donors want to support a winner. Hold your head high, and convince them you are one. Yes, it takes guts, but victory always does.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
