Speaking of Fundraising: Copywriting for the Post-Recession
3. Stick with what works. Yes, that's the same thing you were being told in all those how-to-survive-the-recession articles. And it's still true. Proven strategies should always prevail because they're, well, proven. The difference is that now they should be a dominant part of your creative mix instead of your sole philosophy.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
