Speaking of Fundraising: Copywriting for the Post-Recession
Taking risks is hard at any time, but coming out of a recession, it feels even scarier. That's why you need to be prepared for rule number …
5. Be uncomfortable. You're probably thinking, "But I've been uncomfortable for the last 18 months!" I know you have, but again, in an economic turnaround confidence is everything. If you want to get a jump on the good times, you have to believe in the recovery before everyone else does. That means stepping outside your comfort zone, before the "experts" tell the rest of the pack that it's safe. As Bob Dylan says, where the herd has gone, the fruit has already been eaten.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
