Speaking of Fundraising: Copywriting for the Post-Recession
And speaking of Dylan, when you want to say new things to your donors in a powerful way …
6. Become a poet. William Faulkner said novelists are failed short-story writers, and short-story writers are failed poets. In other words, great writing is about saying as much as possible, as emotionally as possible, in as few words as possible.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
