Speaking of Fundraising: Copywriting for the Post-Recession
7. Position yourself for growth. Tell your supporters the recession left you with huge needs. Not only do you have to play catch-up for the donations that went flat, but you have to grow to meet the increased demand for your services.
The signs are everywhere: Housing sales are starting to turn around, auto sales have been stimulated and even consumers are beginning to show signs of "recession fatigue." Sooner rather than later, the word is going to spread that it's time to start fundraising like a winner again. Proactive organizations will have the best chance to start building — and rebuilding — strong, profitable donor relationships. Will you be a leader in the fundraising recovery or a follower? FS
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
