All Hail the Mighty E-mail

5. Review and edit your message. Ask yourself the following questions during the review and editing process:

• Is the entire message pertinent?

• Is the tone friendly and professional?

• Does the message demonstrate that you value the recipients?

• Are there links to your Web site, and are they correct?

• Will the purpose be obvious to the recipients?

• Have you checked spelling?

• Is the subject line compelling?

• Who’s the sender?

• Did you include an opt-out clause?

• Should you encourage recipients to forward the message?

6. Distribute your message. With a polished and proofed final draft
at hand, you can decide the best time to distribute your message. Depending on list size and your system’s bandwidth, you could opt to send the message in the evening to lessen the burden on your e-mail server. Such constraints can be eliminated should you choose to enlist a vendor to host some of your Web-related services.