Seven Steps to Sponsorship Success

The world of corporate sponsorships can be a complex one, and organizations and their corporate partners alike need to be aware of its ins and outs, as well as what it takes to ensure mutual satisfaction in any individual partnership.

That according to Patrick Pierce , who spoke about getting the most out of corporate sponsorships during the Association of Fundraising Professionals’ Fund Raising Day in New York 2006 in late June. Pierce, senior manager at Chicago-based IEG Advisory Services, which provides sponsorship products, services and advocacy, outlined the types of corporate/nonprofit relationships — sponsorship, cause marketing, philanthropy and strategic philanthropy — and what each looks like.