Seven Steps to Sponsorship Success

3) Pro-actively discuss with donors and/or sponsors what they want. Don’t take a passive approach in hopes that the subject won’t come up. Handling things up front is far more advantageous for everyone.

4) Understand your value. Marketing benefits should not be given away to donors if sponsors already are paying for them. It dilutes the value of current sponsorships and creates a disincentive for companies to sponsor.