Seven Strategies for Building Meaningful Major-donor Relationships

1. Communicate effectively. In other words, if a major donor specifically requests that you send her all communications by mail — and never call or send e-mails — make sure you do just that.

2. Send a survey. I know, I know — you’re thinking, “Oh no, not another survey!” But they work. And they give you the information you need to understand each major donor’s individual needs and desires. Not to mention what surveys do to engage your donor with the organization. Remember: Everyone’s favorite subject is themselves.