Seven Tips for Fundraising Success

1) Know your audience. For LAF, it was males ages 35 to 55 with a connection to cycling, most of whom had purchased a Livestrong wristband and knew someone with cancer.

2) Have the right offer. Not only did LAF offer a high-value premium (a yellow Livestrong T-shirt), it presented its offer with specific, engaging language, e.g., “Join Lance.”