Seven Tips for Fundraising Success

3) Connect your donor to your cause. “Join Lance” and other distinct language was used to connect donors to LAF, as well as a Johnson box on the direct-mail letter with a message from Lance Armstrong.

4) Give your donor a way to express your cause. Oehlshlaeger recommended organizations give donors things that they can use to show an affinity for and support of the cause. Within its direct-mail packages LAF included Livestrong mailing labels and stickers.