Seven Tips for Fundraising Success

5) Thank donors and allow them to give again. The LAF thank-you package featured an image of Armstrong on the carrier envelope. Below the mailing’s thank-you letter was a reply device offering donors the option to give again. Oehlshlaeger said organizations that shy away from including an appeal for a second gift in a thank-you mailing are doing a disservice to their donors and missing a golden opportunity, as donors are most likely to give again quickly.