Seven Tips to Harness the Power of Twitter for Your Cause

1. Beware of the bandwagon.
Don't join Twitter because everyone else is. Build your online presence strategically. Consider if Twitter is the right medium to reach your target audience, and what the goals of your Twitter program will be. Know what you want to get out of Twitter before you begin a social-marketing program there, so you'll know who you want to reach and how. Most of all, make sure your organization’s tweets offer value to followers.