Seven Tips to Harness the Power of Twitter for Your Cause

2. Staff strategically.
Twitter requires an investment of time. The person maintaining your account should already have experience in Twitter. Make sure the account manager has at least 10 hours a week to devote to maintaining the account and engaging with supporters. The key with Twitter is to be able to react quickly, posting and responding to messages on the fly. If your organization decides to come up with an approval process for posts, make sure it's as streamlined as possible.