Seven Tips to Maximizing Your DRTV Budget

2) How long can a commercial run and still bring in money?

That depends on the product/mission/offer and the commercial — no surprises here. But we do know that controls are tough to beat — after all, that’s why they’re the control. Some continue to run after more than five years with some minor tweaking. But that’s the beauty of DRTV — when something stops working, you know it right away.