By
Maria Eden
and Cary Scottoline
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But does that mean you have to pull the ad? Not necessarily. Sometimes temporarily pulling the spot for a month or two is enough. Sometimes putting a new “face” on the ad or tweaking the telemarketing script can bring new life to a campaign. How do you know? Test, test, and test.
3) Know how and when to optimize opportunities.
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- Companies:
- Hawthorne Direct
Maria Eden
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Cary Scottoline
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