By
Maria Eden
and Cary Scottoline
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5) Know which stations and time periods will generate the highest ROI.
Marketers and fundraisers sometimes pick stations based on what they perceive as revenue potential. But that can be a serious — and expensive — error. A strategic mix of stations, affiliates, cable verticals and time periods often generate more cost-effective cost-per-leads and conversion due to better targeting.
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- Companies:
- Hawthorne Direct
Maria Eden
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Cary Scottoline
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