By
Maria Eden
and Cary Scottoline
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6) Integrating DRTV into an overall marketing strategy can help make every dollar count.
DRTV does not operate in a vacuum. Rather, it can be a powerful tool for driving traffic on many levels. An investment in DRTV can be effectively leveraged to provide support to direct mail, the Internet, telemarketing and other direct marketing — in addition to branding efforts.
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- Companies:
- Hawthorne Direct
Maria Eden
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Cary Scottoline
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