Seven Ways to Spice Up Creative

4) Shorter letters. A shorter, well-written letter makes the multi-page insert stand out and furthers the effort to emphasize “telling” what the organization does over “selling” an offer of some kind.

5) Design simplicity. While oversized pieces and multiple elements can attract attention, they can also create confusion if they are overly complicated. Unifying items within a package using color and fonts helps the viewer navigate through the multiple pieces. The reply device also should be easy to understand.