Shake Off the Blues and Bring on the Boomers
They aren't quite at that age yet, but we're learning how to communicate with them.
By
Karin Kirchoff
and Jeff Regen
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Are you tired of hearing gloomy reports about the future of nonprofit fundraising? Concerned when you see the latest industry stats that show new-donor acquisition and retention rates heading downhill and out of control — slowed only by the occasional infusion of donors or cash from a natural disaster? We are too. And with good reason. The nonprofit industry faces challenges unlike any we've known before. But, as we learn from the good work of the charitable organizations themselves, there is definitely hope. Let's start with the bad news … before getting to the good!
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- Companies:
- Amazon.com
- Gap
- Merkle
Karin Kirchoff
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Jeff Regen
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