Shake Off the Blues and Bring on the Boomers
They aren't quite at that age yet, but we're learning how to communicate with them.
Lest we're tempted to throw in the towel, let's look at the good news: Charitable giving is overwhelmingly driven by seniors. And with the first wave of baby boomers just now hitting retirement, the 65+ population is about to explode, to the tune of an 80 percent increase between 2010 and 2030 (see Figure 3 at right)!
- Companies:
- Amazon.com
- Gap
- Merkle
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