Shake Off the Blues and Bring on the Boomers
They aren't quite at that age yet, but we're learning how to communicate with them.
OK, so we know the boomer population is huge, but we also know relatively few boomers donate even though they are hitting prime giving age. So what do the boomers want, and how do we capture and engage them?
The boomers live in a world where Amazon knows their interests (or at least what they bought for their children and grandchildren). They walk around the Gap while price shopping on their iPhones. And companies know just where they are in their life cycles. (Had a baby recently? See what kind of commercial mail and e-mail you get!)
- Companies:
- Amazon.com
- Gap
- Merkle
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