Shake Off the Blues and Bring on the Boomers
They aren't quite at that age yet, but we're learning how to communicate with them.
By
Karin Kirchoff
and Jeff Regen
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But nonprofits? By and large, nonprofits just continue sending them the same mail pieces they send people 15 years their elder — with the odd e-mail and telemarketing campaigns thrown in from time to time. And few nonprofits talk to them like they know them, recognizing actions they've taken, events they've participated in or information they've provided across channels.
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- Companies:
- Amazon.com
- Gap
- Merkle
Karin Kirchoff
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Jeff Regen
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