Shake Off the Blues and Bring on the Boomers

When was the last time a nonprofit thanked you, via a mail piece, for taking an online action? Or started a phone call by thanking you for participating in a recent event? Or recognized why you support that specific charity?

We reported in July on a recent study of donor satisfaction (conducted by Merkle, one of the author's employers) across four charities and discovered that donor satisfaction was shockingly low (38 percent of donors reported their satisfaction as "below average" or "poor"). But after peeling back the onion, analysts discovered that Great Generation donors were far more satisfied than boomers.