Shake Off the Blues and Bring on the Boomers

Boomers wanted more information about how their donations were used and to feel a closer relationship with the charity. And they weren't getting either.

So, the good news is that the opportunity is huge! We now know what donors want from their relationships with charitable organizations, and we have the tools to give it to them. But as large as the potential benefits are, so is the cost of inaction.