Thoughts on the 2010 Bridge Conference

It was also extreme, and kind of cheesy (and hilarious), but the message was clear: The future of fundraising won't be the same as it has been over history — an overriding theme of this year's conference. Future donors will want more information, deeper relationships and more "say" in how their donations are used. And they'll believe it's your job to understand them, learn about them and connect with them — on their terms. Hmmm ... Jo and company might have traveled through time to make this presentation, but it seems like their picture of the future of fundraising has already begun being painted!