Sharing Is Caring, Even with Social Media

It was a typical Sunday morning for me in Chicago. I had my Starbucks, my free wi-fi and my Google bookmarks to keep me busy for the next hour until I was fully caffeinated and ready to face the world. I came across a great article that I was really excited to share with my fellow social-networking enthusiasts — but then a very troublesome thing happened. When I went to utilize the “share” feature of this article, I was redirected with an error message. After a bit of scoffing at the thought of actually having to copy and paste the URL into my Twitter account, I began to think about how many other organizations are utilizing sharing tools and other social-media widgets and tools without troubleshooting their functionally.