Usability of sharing tools
Sharing options on Web site pages are great but often suffer from the “prepackaged” issue mentioned above. Do you really need 225 sharing options? By doing a little research using a Web site analytics tool such as Google Analytics, you can learn which social-media and sharing options are most frequently used by your Web site visitors and reorder the 225 options so the most frequently used ones are the only ones that appear. You can keep the “more” option in case you have someone who wants to use, say, Friendster to share your Web page — that option still will be available to them without cluttering up the page for the majority of your users. I suggest addthis.com, which has a user-friendly, familiar drop-down menu interface. And, it's free.
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