Sharing Is Caring, Even with Social Media

Efficiency
When you are using social-media sharing tools, make sure you are getting the biggest bang for your social-media buck. For example, if you have a “share this” option on your Web site and someone chooses to share an article on Twitter, do you know what the tweet says? Are you using Twitter hash tags? How about key words? Make sure to utilize customization options that will allow you to tweak how exactly the content is shared from your Web site to the user's Twitter account. The text used on Twitter especially is critical, as the more interesting the 140 characters are, the greater chance that content will be re-tweeted.