Sharpening Your Fundraising Through Comparison
Unearthing learnings from industry reports.
Target Analytics issues a benchmarking report every quarter, compiling results from approximately 80 larger organizations. The executive summary is available online.
If you're a small to midsized nonprofit, you might not pay attention to these reports. After all, they focus on groups raising millions — even billions — of dollars.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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