Sharpening Your Fundraising Through Comparison
Who's on top?
The annual listing of the top 400 from the Chronicle of Philanthropy is full of information for those who take the time to explore. The companion articles give specifics in various verticals and often include interviews with nonprofit fundraisers about their strategies. In the listing itself, you can identify nonprofits with similar missions and explore their websites to get ideas that might be applicable to your organization. Larger organizations have several advantages, no doubt, but you might be smaller and more nimble, able to adapt and change more readily. Studying the largest organizations can help you find better ways to differentiate and provide insights to improve your marketing.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
