Web Watch: Simply Successful
Sheltering Arms plays to its audience by cutting home page clutter.
On a typical day, you’ll probably see hundreds — if not thousands — of marketing messages by the time you get to work. You’ll see ads on TV or in the newspaper. See them on billboards and hear them on the radio as you drive. See them on hats as you walk. Hundreds more await you in your mailbox and e-mail inbox. So how can an organization with a wide array of programs and services cut through the clutter and grab attention?
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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