Web Watch: Simply Successful
One way is for it to present what it does as clearly and quickly as possible to make it easy for potential supporters to understand what it is and find what they’re looking for.
Sheltering Arms Senior Services, an organization that works with seniors in the Houston area, does this on its Web site. First, Sheltering Arms puts its main navigation elements along the top using colored tabs, and its secondary navigation down the left side of the screen. So when visitors click on the green Services tab along the top, they’re taken to the Services page, and the sub-navigation column on the left turns green (a subtle reminder of where they are) and displays a list of contents in this area (such as Case Management and Home Care).
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
