Web Watch: Simply Successful
Sheltering Arms plays to its audience by cutting home page clutter.
Lots of good stuff
There are a lot of positives to point out about this Web site. A grid design that is consistent across all pages means that no matter where visitors go, they always see the Sheltering Arms logo in the upper left-hand corner, its tag line at the top of the page, and the main and sub-navigation elements along the top and left of each page’s content. However, it would be nice if the logo was a bit larger and clicking on it took visitors back to the home page.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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